Winter - 2010

COLOR trends refer to the most up to date stories of fabric and paint. These are the simplest design changes to implement: you can change the look of a neutral room every season – simply by changing out the toss pillows, a throw, and the wall color. It’s inexpensive, simple, and non-permanent.

For a color kit of this season’s highlights, simply request one from BeretEvenstad@aol.com!

Paint companies and fabric houses have been sponsoring numerous color forecasting seminars for members of the trade over the past several weeks, and these are highlights from the leaders:

Color Pulse® 2011 – BENJAMIN MOORE

BALANCE is an attribute that we all strive to live. Sorting the Real from the Surreal defines priorities that drive the direction for 2011, as it gives us a chance to dream of the future. From the rural influences to urban application, BALANCE is supported by 4 themes for COLOR PULSE 2011: The Farm, Order, Escape, and Tribe. Benjamin Moore's annual COLOR PULSE forecast has won awards and received international recognition.

Color Forecast – SHERWIN WILLIAMS 2010

ColorMix™ 2010

A Colorful New Twist

The Sherwin-Williams 2010 color forecast takes cues from the hues of the past to paint the way to the future.

"In uncertain times, we find comfort in the memories and traditions that provide us with a sense of solid ground," said Jackie Jordan, Director of Color Marketing for Sherwin-Williams. "Color plays a key role in triggering our nostalgia, and our trend forecast reflects the rediscovery of sights, sounds, smells — and colors — of the past."

The 24 shades selected by Sherwin-Williams color experts for colormix 2010 are grouped into four palettes: Rooted, Treasured, Simplified and Refreshed.

Learn more about Sherwin-Williams' 2010 Color Forecast

Colors for 2010 – 2011 are loosely grouped into four families:

FARM COLORS (coined by Benjamin Moore) tend to stop the fast paced decades of decadence dead in their tracks.  Jackie Jordan of Sherwin Williams explained the same family of colors as Colors of Simplicity.  Both companies highlight soft innocent colors like creamy white, buttery yellow, grass green and earthy brown.  Examples include Benjamin Moore “Cloud White” #967, “White Down “ #970 and Sherwin Williams “Interactive Cream” #SW 6113 for soft whites, and Benjamin Moore “Featherbed” #928 for a buttery yellow.  A clean grass green from Benjamin Moore’s palette is “Early Spring Green” #2032-50 or minty “Bud Green” #2033-50.  Sherwin Williams likes “Sturdy Brown” for its earth color #SW 6097, while Benjamin Moore prefers slightly cooler “Davenport Tan” #HC-76.

MONDRIAN COLORS are clear, basic primary colors, so named for the  works of Dutch Abstract painter Piet Mondrian (1872-1944).  His works, and this color palette symbolizes the distilling of too much distraction into simple and true minimalism.  Sherwin Williams offers “Real Red “SW6868, “Frank Blue” SW6967 and “Confident Yellow” SW6911 in tribute.

FANTASY COLORS or Dream Colors (coined by Benjamin Moore) would be the opposite of Mondrian’s starkness.  Sherwin Williams describes these pearly, ethereal colors as “transluscent and sophisticated.”  Robert Allen Fabrics adds the imagery of layering and sheerness to this color story.  Visualize pearly white – like the popular Cadillac color, or frosty winter colors under a thin layer of Minnesota ice.  Sherwin Williams presents Majestic Gray SW7058, Serious Gray SW6256 and Imagine SW6009.

URBAN or NEON